Our team entered the Jeep Wrangler and Jeep Gladiator Accessories industry eager to share the Wild Door with Jeepers who shared the same passions as us. It has been an adventure from the start, and we’re so grateful for the journey so far. Because of that, we’ve taken some time to reflect on what we’ve learned so far.
So far, we’ve attended four Jeep events (and counting), and each one has been an incredible learning experience for us. As a family business that had never ventured into the Jeep accessories space before, we weren’t entirely sure what to expect when we first signed up. As Jeep owners ourselves, we knew we were entering a tight-knit community that is deeply passionate about their vehicles and the lifestyle that comes with it. So naturally, when we arrived at our very first event as an accessories startup—Jeep Beach 2023—we were filled with a mix of excitement and nervous anticipation.
The moment we arrived, we were welcomed with friendly faces, open arms, and an overwhelming sense of support. The Jeep community isn’t just about the vehicles; it’s about camaraderie, adventure, and shared passion. We were instantly made to feel like part of the family. Whether it was other vendors, attendees, or seasoned Jeepers stopping by our booth, we were blown away by the positivity and encouragement they offered. Everyone was eager to hear about our journey, test out our products, and offer their advice.
This is something that we’ve known all along, but our journey has reinforced it as one of our business’ foundational beliefs. Having spoken to so many Jeep owners and enthusiasts, it’s clear that we are all aligned on the belief that having quality products for your Jeep is essential. LORE Products is committed to never sacrificing durability, functionality, or attention to detail. Even if this requires an extended prototype phase or multiple rounds of revisions, we believe it’s worth the extra time and effort to get it right. Our goal isn’t just to release another product; we want to create something that we, as a family, can be genuinely proud of—something that will stand the test of time on the frames of Jeeps everywhere.
Bringing our prototypes to Jeep events and listening to your feedback has been one of our favorite parts of the journey. Hearing how the Wild Door will complement the rest of your Jeep Wrangler or Jeep Gladiator accessories is incredible and exciting for our team. We love seeing people test out the doors, be surprised at how light they are, and turn to others and say, “We have to get these.” It’s incredibly rewarding to see our hard work pay off in real-time. We’ve also enjoyed hearing firsthand suggestions for improvements or additional features. Whether it's feedback on fit, function, or aesthetics, every comment helps us refine our products to meet the needs of the Jeep community even better. Your input drives our innovation, and each event gives us new insights into what Jeep enthusiasts truly value.
It has been a privilege to be a part of the Jeep Gladiator and Jeep Wrangler accessories space. Our time has been marked with learning, growth, and reflection that continues to inform our journey forward. We can’t wait to keep learning as a family and business. If you’re interested in reserving your spot in line to purchase the Wild Doors when they launch, you can visit our Shop page.
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